A decade ago it would have been Microsoft who would have conducted technology based workshops. The times have definitely changed. Now it is Google who is not only making headways in the industry but has taken a new role of educator.
The technology giant Google along with Dubai Internet City will host two workshops aimed at empowering NGOs and women entrepreneurs in the technology sector.
This is definitely a strategic alliance.
The workshops will be held on 23 June at the Dubai Knowledge Village Conference Centre and are themed as ‘Google Serve for Not-for-Profits’ and ‘Google Serve for Women in Technology’.
Dubai Internet City (DIC) offers a strategic and cost effective platform for ICT companies to tap other emerging markets in the Middle East as well as Indian subcontinent, Africa, and Central Asia.
Google on the other hand an American multinational public corporation doing business in Internet search, advertising technologies, and cloud computing. Google hosts and develops a number of Internet-based services and products.
It is also the market leader and market innovator.
During the first workshop, professionals working for not-for-profits in the UAE will have the opportunity to participate in discussions on topics such as ‘Online advertising’ and ‘Making use of the web for your NGO’.
The second workshop will be directed at women engineers, students, entrepreneurs and business-owners interested in building a successful online business in the field of technology.
Google will also host an array of ?breakout pods? where participants will get a chance to interact with Google executives and experts on online strategies, available tools, and opportunities on the web. A special focus will be made on demonstrating and assisting participants with Google’s suite of products
Mohammad Mourad, Gulf Regional Manager for Google, said ?The workshops aim to address the needs and growth potential of NGOs and women in the field of technology, who immensely contribute to the development of the diverse sectors of the Middle East.?
The workshops are free, however, due to space limit registration should be made in advance to either one of the two workshops.
“DIC is particularly delighted to support Google’s initiative to host this workshop. These are commendable initiatives by technology leaders who are committed to knowledge sharing. In the current scenario, the digital age has reached its zenith, making web communications and strategies a driving force in the success of a business. Given the essential role and the array of available opportunities it offers, it is important to be equipped with the appropriate skills,” said Majed Al Suwaidi, director, Business Development, Dubai Internet City.
“In a region with such vast and dynamic approaches to business, it is imperative that people are educated on opportunities that the web has to offer. The workshops aim at addressing the needs and growth potential of NGOs and women in the field of technology who immensely contribute to the development of the diverse sectors of the Middle East,” said Ari Kesisoglu, regional managing director, Google MENA.
According to Miniwatts Marketing Group, a worldwide internet market research group, the internet usage in the Middle East has grown more than 10-fold since 2000, while most markets are still in the initial stages of adoption. There is much to be achieved as only a marginal portion of the population, about 29.8 per cent, has the knowledge of using the net.
The workshop will focus on the emerging technology trends in the region and will help the industry while contributing to Dubai?s knowledge-based economy.
A special focus will be made on demonstrating and assisting participants with Google’s suite of products that are driving innovation in technology and business across the globe and in the Middle East region
Women?s entrepreneurship is increasingly recognized as an important factor for economic growth and development in theMiddle East and North Africa (MENA).
The female labor force participation in the Mena region are lowest in the world. He entrepreneurship helps.
The most ambitious women arethose in the UAE.? About 81% plan to expand their businesses, while 10% wish to maintain the current level of operations.
There are new opportunities for women to generate their own income, and help others as they do it. Despite increasing economic activity, however, there is a marked lack of quantitative information on the number and growth of women-owned enterprises.
Some of the challenges they face in doing business include financial management, lack of knowledge about information technology. A general business training and support will help them gain access to new markets for their products or services.
Source: ITP, my solution info, Ifc.org, Dubai Internet City (DIC), Google.com