Design and Product Studio Brilliant Basics Makes Life Simply Better in the Middle East
Brilliant Basics establishes Dubai office to serve regional customers
Brilliant Basics (bb), a global design and digital product studio headquartered in London, United Kingdom, today announces the launch of its Dubai studio. bb creates intelligent, simple-to-use digital products centered on customers and innovation.
bb simplifies the process of business engagement by taking it back to basics, innovating and creating the best digital products and experiences that deliver real results.
The rapidly growing firm counts several global brands such as HSBC, Bill & Melinda Gates Foundation, BNP Paribas and Investec among its clients. Regionally, the National Bank of Abu Dhabi selected bb after a competitive review to assist the 47 year old bank with its digital transformation vision. The multi-part project is currently underway with the first milestone of a revamped Arabic and English NDAB website having launched in January.
“The Middle East region is so receptive to using digital products to make life better, and this is what we do best,” said Anand Verma, Founder and Global CEO.
“Technology touches each aspect of our lives and with our experience in a diverse range of industries and technologies, bb is able to provide a myriad of offerings that enhance the experience for the customer and the provider. We are especially excited with Dubai’s smart vision culminating in Expo 2020 and are thrilled to be in the market during such innovative times.”
bb’s unique proposition lies in creating customer-centric products that makes life simpler and better. The company was founded two years ago in London by a team of senior executives in global consultancies and design studios who had a desire to reduce the clutter of agency business processes that often undermined end products. Combined with a passion in innovation, and expertise in simplifying and optimising products, bb has been a part of many successful global products that places the customer at the core.
The Dubai office will serve customers in both the private and government sectors across the Middle East and North Africa region. With more than 80 employees across the globe, Verma is looking to hire local Emirati talent for its Dubai office.
“Our Dubai office will undoubtedly grow and we are looking to hire Emirati talent to augment our workforce and also bring in a unique perspective about the UAE and the region to our digital design and product studio. The ‘collaborate’ pillar in our approach is especially welcomes in this market and local talent will help us achieve our goals” added Verma.
bb also operates in London, Singapore, Norwich and Dubai.