The Maldives Marketing and Public Relations Corporation (MMPRC) took part in the recently concluded Arabian Travel Market (ATM) fair in Dubai to promote inbound tourism to the island nation.
The Maldives delegation was led by the Managing Director of MMPRC, Mr. Thoyyib Mohamed. As one of the largest trade fairs taken part by the Maldives, ATM was attended by 133 representatives from 66 companies from the Maldives tourism industry.
MMPRC also organized a two-day roadshow under the theme of “Journey to the sunny side” in Abu Dhabi and in Dubai.
The roadshows were aimed to connect the bridge between top operators from the Middle East and tourism partners of Maldives. The platform provided a networking session in each city to further strengthen the relationship and create potential opportunities.
The 209 sq.m. space Maldives stand at the ATM attracted over 39,000 travel professionals, government ministers and international press, to network, negotiate and discover the latest industry opportunity and trends at Arabian Travel Market.
While most travelers visiting the Maldives wish to engage in rejuvenation, wellness and exploration, relaxation is one of the biggest motivational factors for the Middle East market, followed by quality of accommodation and good weather.
Additional activities at the Maldives stand included gourmet food tasting of local flavors of Maldivian snacks. Other highlights of activities also included experience of Maldives through virtual reality, with colourful underwater flora and fauna, swim with whale sharks or the serene sunny beaches of the Maldives.
In a press conference soon after the ATM, Maldives tourism delegates revealed latest tourist visitors to the country.
The total tourism arrivals for the Jan-March period to Maldives rose 15% in 2019 when compared to 2018. A total of 482,978 tourists arrived in Maldives in 2019 while the figures were 420,103 in 2018. As per the latest report, the biggest source market for Maldives tourism was China, Italy, Germany, UK and India.
According to the tourism officials, the Middle East region, especially the United Arab Emirate and Saudi Arabia market holds much potential. In the 2018 a total of the 52,114 tourists from the region visited the Maldives. From January to March 2019, 12,810 tourist arrived Maldives from Middle East Region which is a growth of 7.7% compared to the same period of time last year.
When it comes to connectivity, Middle East is already the most well connected region to the Maldives. Daily flights from the major regional carriers direct to the destination. Maldives tourism authorities hopes that by participating at ATM it is expected to boost the number of arrivals from the Middle East.