Market OTB: A destination of discovery [Photos]

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Market OTB is part of the Dubai Shopping Festival

Market Outside the Box is the region’s first sustainable fashion and lifestyle marketplace featuring retailers operating out of stylishly refurbished shipping containers.

Photos: Market OTB

Market OTB, the sustainable platform to discover new retail concepts, returns for its second edition from January 15-24 as a main attraction of the Dubai Shopping Festival’s 20th anniversary celebrations.

Market OTB is an ‘out of the box’ approach to retail, dining and entertainment. This year there are 55 retailers participating in the event and also the platform has expanded to include industry talks, performances, family entertainment for all ages and a multitude of dining options.

A few of the featured outlets are Studio Manhattan, Urban Yogi, West LA, Jam Jar, Baem Bu, Clinton St, Arabian Pearl and The Hipster.

The idea for Market OTB is in line with Dubai’s Expo 2020 vision- to reduce waste and conserve finite resources. Refurbished shipping containers are used to house its retail concepts including fashion, jewelry, art and interiors, as well as a cubic structure made from recycled bottles to host panel discussions and talks around this subject by industry experts.

“Market OTB is a DFRE initiative and presented by DSF to create a destination of discovery, where the community gathers in a sustainably created space to experience new retail talent, performances, and fun for the whole family,” said Suhaila Ghubash, Director, Festival and Events at Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF.

“The success of our first event in 2014 inspired Market OTB to expand its platform to 10 days – showcasing brands not found in conventional retail venues, but accessible to the public within a programme of events and experiences for all members of the community, residents and visitors.”

Musical stage performances, film screenings, workshops and industry-specific interactive sessions are a few other attractions at Market OTB for families and individuals.

New for 2015, an outdoor cinema concept will include screenings from regional filmmakers throughout Market OTB. To encourage the emerging and upcoming retailers and entertain a diversity of guests, the JamJar will feature arts and crafts activities, while the skater community can test their skills on a ramp custom-created by RAGE.

The venue: Market OTB 2015 is at South Ridge Park in Downtown Dubai

Timings: From 4pm – 10pm from Sunday – Thursday, and 10am – 10pm on Friday – Saturday.

Entry to Market OTB and all supplementary events is complimentary.

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