Marriott International, the world famous hotel chain, plans to expand its footprint across the MENA region by opening a further 49 hotels during the next five years.
Encouraged by an 8.3 per cent RevPar increase and 5.3 per cent occupancy growth for Middle East and Africa in 2012, the hotel chain will be looking to tap the growing demand by tourists and visitors for a comfortable hotel stay. Dubai remains a key market for Marriott in the region, attracting a huge number of visitors from India and China through its diverse business and leisure attractions.
Alex Kyriakidis, president and managing director, Middle East & Africa, for Marriott International, believes that the region will continue to have a mass appeal for rising middle class travelers from Asian countries. The hotel also expects to generate significant business from a large number of transit travelers passing through Dubai International. He remarked that, “for sure, we have challenges with Arab Spring countries and elsewhere, but I’m confident that we will continue to see strong growth in 2013 and beyond.”
The JW Marriott has remained in the news this week, thanks to the launch of JW Marriott Marquis Dubai. It is the first Marquis outside the US and tallest stand-alone hotel in the world. Standing tall at 355-meters, the hotel has 804 rooms and will boast 1,608 rooms after the opening of the adjacent second tower next year. Owned by Emirates Group, the hotel is confident of serving top-end business travelers and hosting various meetings, conferences and exhibitions.
The chain is expected to double its MENA portfolio for luxury JW brand in the next four to five years. It is rumored that the hotel is eyeing Abu Dhabi and Doha as possible markets for entry. The Asian market will remain central to growth plans, with up to five JW hotels opening in India by the year end. The brand will also make its debut in Vietnam later this year.