American fast food giant McDonald’s has declared that it will display nutritional information on the packaging of all food products sold at its restaurants across the Gulf.
In recent years, an increasing number of Gulf populace has been affected with lifestyle-induced diseases. Low levels of exercise and an unhealthy diet have contributed to higher rates of diabetes and obesity in the region. Figures of International Diabetes Foundation suggest that with about 20 percent of the GCC population afflicted by the disease, it has the highest prevalence of obesity and diabetes in the world.
Currently, the US chain operates 360 outlets in the region with details of calories, fat, salt and carbohydrate content. According to McDonald’s, the decision will help the consumers in GCC to make more informed lifestyle decisions and be aware of their food’s nutritional value. Information on McDonald’s own website points out that a single meal can contain about 1,300 calories. The recommended daily limit for women is approximately 1,500 calories and 2,000 for men.
Abdulghani, managing director, McDonald’s Middle East and Africa, says that “we have always been committed to helping consumers make informed choices about the food they eat, and this is just one of many ways we’re making our information more accessible to them”.
It is estimated that consumers in the GCC spend USD 2 million a day eating fast food at McDonald’s. About 900,000 customers enjoy daily meals at McDonald’s in the six GCC countries. In 2012, the company recorded revenues in the GCC at around USD 750 million, boasting a market share of 35 per cent. The fast food chain has shown remarkable annual growth of 15 to 20 per cent in the GCC and plans to increase the number of restaurants to 500 by the 2015.
McDonald’s Arabia today confirmed to Arabian Gazette via their Twitter account (@McDonaldsArabia) that it’s 900,000 customers daily in the GCC.