MECOM 2011

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Middle East Communications (MECOM) Exhibition and Conference 2011, the leading Communications Technology and Solutions event, was officially opened by H.E Sultan Bin Saeed Al Mansoori, the UAE Minister of Economy, on 16th May, 2011. It was held at the Abu Dhabi National Exhibitions Company (ADNEC).

Speaking to a huge gathering of business leaders and executives from all across the Middles East, the Minister commented on how impressive MECOM had grown to be in the past few years, reflecting the growth of ICT (Information and Communication Technology) in the UAE.

The exhibition was spread over the course of 3 days from 16th to 18th May, and over a hundred different ICT companies, network distributors, telecom companies, and software developers gathered together to discuss and strategize new solutions to enhance communication technology.

There were a large number of companies who were attending this event for the first time. Pano Logic Middle East, for example, was exhibiting at MECOM for their first time. They specialize in Virtual Desktop Infrastructure (VDI). In yesterday?s event, they announced their partnership with Fujitsu Technology Solutions, thereby, taking over the distribution of all of Fujitsu?s products in the Middle East.

Another first-time exhibitor Ezetop, promoted one of the most exciting products, International Phone-to-Phone Top Up, at MECOM yesterday. They explained how this phone-to-phone product would allow people living abroad to instantly top-up mobile phones of friends and family back home using their pre-paid balance. They said that this would be an ideal product for the Middle East region, as this place has huge number of expatriates living away from home.

Etisalat was marketing a recently-developed product of theirs by the name of Etisalat Mobile NFC or Near Field Communication. Mohammad Sadiq, a manager from Etisalat Dubai, explained, ?This works like Bluetooth, only difference being, the distance is limited to a very close proximity as compared to Bluetooth. NFC is a kind of virtual chip which when installed in your mobile devices, could substitute your health card, Emirates ID, metro pass, bank card, bus pass, credit card, debit card, visa card, passport, and thus your mobile device would contain an all-in-one virtual chip that stores all information about you. So you now need to carry around just your mobile to make payments, to enter the metro/bus, the airport, the hospital and many other such places.?

There were many more such promising ventures by emerging telecom companies and software developers. One such company was Pinnacle Computer Systems. They were marketing a new software developed by them called ?Dhruva?, for iPhone. This software has gained popularity in the US. It has already been incorporated by NASA and now they are launching it slowly into the UAE software market.

To sum it up, MECOM 2011 was a grand success, both in terms of the number of telecom participators as well as their innovative products and solutions that they launched into the ICT market. The event was well-organized, smooth, and the vibe of business intellectuals and communication technology was indeed an insightful and a learning experience for any amateur in this field.

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