Microsoft Gulf: Latest innovator in the UAE

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One of the largest and most influential companies in the personal computer industry, Microsoft , has announced a new division at a regional meeting.

Microsoft Gulf has anounced that a formation of its regional Consumer Channels Group (CCG) will combine the company?s Retail, Original Equipment Manufacturers, Distribution and Communications Sector Channel teams into one organisation. In addition, Windows, Windows Phone, Xbox and Office, which were previously not available in the region; will now be experienced by consumers, also giving way to many new business opportunities.

The complete range of merchandise by Microsoft Gulf will be offered in Sharaf DG stores all across the United Arab Emirates. Sharaf DG is one of Microsoft?s very important and value-added partners in the region, which would ensure that conumers are offered with high-quality products at competitive prices.

Samer Abu-Ltaif, Regional General Manager, Microsoft Gulf commented: ?The formation of the Consumer Channels Group (CCG) will enable us to further strengthen our relationship with SharafDG, which has been one of our valued partners since 2007.?

He also added, ?Windows 7, Office 2010, and Xbox 360 have grown to become leaders in their categories in stores, and we look forward to further to future collaborations that will allow us to contribute to Sharaf DG?s growth in sales in the region.?

Kinetic for xbox 360 has been one of the main reasons for the great success in Microsoft sales in the region. It is a controller-free gaming system, which has recently been entered in the Guinness Book of Records as the fastest-selling gaming console, promoting high demand, which is expected to continue throughout the remainder of 2011.

Earlier this month, Microsoft informed that new ranges of gaming titles are to be released by the end of the year. Microsoft?s announcement on the availability of the Kinect for Windows Software Development Kit (SDK) from Microsoft Research, a free beta release for non-commercial applications designed to create experiences, such as depth sensing, human motion tracking, and voice and object recognition using Kinect technology on Windows 7, has also been a subject of great interest.

CEO of Sharaf DG, Nilesh Khalkho, has said, ?Since its arrival late last year, Kinect for Xbox 360 has generated an unprecedented amount of interest, and it is the leading console in its category. With additional titles being released soon, and with Microsoft increasing the variety of applications in which the Kinect can be used, we expect the demand for the Kinect and Xbox 360 gaming platform to continue to grow this year.?

Microsoft Gulf is reported to continue to expand on its commitment on training in the region by providing extensive capacity development programmes for retail sales individuals. The trianing programmes are essential to develop an overall understanding of the well-known Microsoft range, therefore offering a commendable in-store consumer?experience and an exceptional rise in sales.


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