A global study by GlobalWebIndex reveals that most internet users in Saudi Arabia have signed up and regularly active on the micro-blogging website, Twitter
It is estimated that about 51 percent of Saudi Arabia’s internet users are active on Twitter. In the region, the kingdom is followed by Turkey (39 percent) and the UAE (34 percent). In other parts of the world, Twitter is used by 31 percent of internet users in Argentina. The country is trailed by Spain (30 percent), South Africa (25 percent), UK (21 percent) and Russia (21 percent). The popularity of Twitter is much lower in European countries, namely Italy (18 percent), Netherlands (15 percent), Sweden (10 percent), France (9 percent), Poland (7 percent) and Germany (6 percent).
The study points out that, between the third quarter of last year and the last three months of 2012, the number of active Twitter users has increased by as much as 40 percent globally. The number has surged to 288 million and is growing at a steady pace. The Middle East region remains one of the fastest growing regions for Twitter. The site played a prominent part in organizing protests during Arab Spring, which swept through the region and led to major political changes in the Arab world over the past two years.
Twitter is all set to launch an IPO, valued between USD 9 billion to USD 11 billion, in the coming times. However, the company needs to demonstrate its ability to generate higher revenues and maintain the momentum of growth. Encouraged by the tripling of its regional subscriber base during Arab Spring, the company launched advertising services in the Middle East and North Africa earlier this year. Twitter is seeking to tap the relatively undeveloped digital advertising market in the region, which currently makes up only about 4 percent of the total advertising spending.