When shopping in Spinneys or Waitrose do good while hydrating with MonViso
The brand’s “Take Water. Give Life” initiative turns grocery shopping into a force for doing good
MonViso, the 100% natural Italian mineral water brand born in the UAE is now available in the reputable Spinneys and Waitrose UAE stores.
“Take Water. Give Life” – an original sales donation programme designed by MonViso – donates AED 1 for every 1 litre sold by programme participants. Until end of December 2019, the initiative raised 614,437 litres donated to Al Jalila Foundation – a global philanthropic organization founded by His Highness Sheik Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai dedicated to transforming lives through medical research, education and treatment.
In-line with Spinneys and Waitrose focus towards sustainability and CSR activities, for every litre of MonViso water sold in their stores, AED 1 will contribute towards the “Take Water. Give Life” initiative.
Speaking about the partnership, Morne Fourie, Spinneys GM of Marketing & Innovation said: “ We know customers are prone to do more good with every opportunity they have. Our partnership with MonViso is a strategic step towards inspiring our community of customers to donate to a local cause and to create opportunities through medical advancement. “
Dr Abdulkareem Sultan Al Olama, Chief Executive Officer, Al Jalila Foundation said: “ We are delighted the MonViso “Take Water. Give Life” initiative continues to expand its reach within the community through its retail partners and program ambassadors. The initiative is the first of its kind in the UAE and we hope that more partners like Spinneys and Waitrose will follow in their footsteps to inspire philanthropy to support the advancement of medical innovation.”
Stefano Iorini, MonViso CEO expresses his thoughts about the partnership: “ We are so inspired by the commitment we have seen towards CSR activities of our partner brands. As a brand with a heart, we pride ourselves on encouraging others to do their part by taking small steps towards the fulfillment of a greater purpose through the “ Take Water. Give Life” initiative. Our partnership with Spinneys and Waitrose is a memorable milestone in our journey to reaching millions of customers across the UAE. Helping to create a closed-loop on the donation process, we further cement the value and credibility of our initiative for all our partners.”
Sourced from Europe’s highest spring (2,042 m), MonViso is the minimally mineralized water with one of the lowest sodium levels (0.33 mg/L), and total dissolved solids in the world. Born in the heart of Italy’s Monviso Mountain, it is pure at origin and bottled at source and its unique composition gives it health benefits that make it perfect for everyone. The brand’s CSR programme and sustainability programme donates to the Al Jalila Foundation which supports the global cause of transforming lives through medical education and research.