Nature Photography enthusiasts of MENA attract Indian firm

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An increasing number of individuals in the MENA region are taking to nature photography and,, an Indian photography accessories firm is exploring opportunities in the region. 

Nature Lounge, a photography accessories firm based out of India that caters primarily to wildlife photographers and bird watchers. Some of the products do fall in the category of trekking and hiking.

“The idea is to create memories through photographs and that too beautiful ones. It is not just the camera that helps in improving the image quality, there are many peripheral accessories and equipment that do not get the importance they deserve. Just the way a caddie is very important in golf, photography accessories are the lifeline out there in the field,” said Lavanya Singhal, founder of

Nature Lounge claims to have introduced many a products for the first time in the field of photography, however, being a Startup, it did not give much importance to Intellectual Property Rights/Patents during the early stages.

But that did not stop the venture from introducing products in the category of outdoor wear for photographers and birdwatchers, hardware for macro photography, camera bean bags, waterproofing cases and other grips and straps.

“We face competition on a daily basis with our competitors replicating our products. However, we believe imitation is the best form of flattery. Our customers know what we deliver and they keep coming back to us. That keeps us going,” added Lavanya.

MENA is region is of great importance the company feels. According to the company, an increasing number of people in the region are taking to interesting hobbies such as wildlife watching, birding and photography. With access to better equipment and lenses, photography enthusiasts here deserve good quality accessories as well.

As an inaugural offer, the company has announced a website-wide discount of 12% to the readers of Arabian Gazette. Our readers may use the coupon code AGNL12 to avail the discount ending January 31, 2018.

“We have partnered with DHL and FedEx to deliver our shipments to the Middle East to ensure smooth and fast delivery of our products,” added Lavanya.

We found an interesting launch offer for these smart camouflage pants on the company’s Facebook page. Here it is:

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