New consumer spending trends have sparked high interest within the business community, globally and regionally.
The ArabNet Digital Summit, taking place between on June 24-26 at the Atlantis Hotel, The Palm, Dubai, has come out in vocal support of the digitization transformation and pointed to the need for businesses to embrace new consumer spending trends.
The ArabNet Digital Summit will help business executives, entrepreneurs, marketers, and investors tap into the latest trends and opportunities in digital business covering social, mobile, commerce, and media and advertising, on both a regional and global level.
The event is expected to bring together over 1,000 entrepreneurs, executives, experts, investors, and media representatives to meet and share insights over the three-day program.
A digital strategy is the need of the hour, according to some of the region’s leading digital companies:
Diego Lofeudo; “There is a big opportunity in front of us when it gets to digitalizing the travel industry. If we look at 2008 figures, the online market value was 32 percent of the total travel market, reaching USD 282 billion. In 2012, the online sector skyrocketed to USD 414 billion, making up 40 percent of the total travel market.” — Diego Lofeudo, Sr Director of Market Management for MEA, Indian Ocean, and Eastern Med, Expedia Travel
Mona Ataya; “Mumzworld has experienced triple digit growth across multiple metrics. E-commerce is the fastest growing trend of the decade and represents a USD 350 billion industry globally. Entering the digital world is no longer an option rather a mandatory for companies to not lose market share.” — Mona Ataya, CEO, Mumzworld.com – concurs on the strong growth digital economy players are seeing
Maud Moawad; “Mobile display advertising for tablets and smartphones will increase at a rate of 40 to 50 percent yearly. The growth experienced in the last nine months alone was above 60 percent.” — Maud Moawad, CEO, Maddict – agreeing the UAE in particular, is experiencing stellar growth in the adoption and use of online technologies and services, especially in mobile services
These remarkable rates of growth point to fundamental changes in consumer spending trends in the MENA region generally, and the GCC in particular. Today’s customer is moving online to benefit from lower prices, a wider choice, and fast, reliable delivery.
Mona Ataya; “Consumers today are changing; they are seeking transparency, choice, and comprehensive information to make purchase decisions, and they want to do so in the most convenient fashion. Online is the medium that allows them to achieve these objectives.”
All of which adds up to an opportunity that is open to companies across the region today — but it is an opportunity today’s businesses must not ignore.
Michael Lahyani; “Digitalization of our economy is happening, whether you embrace or not. The only choice you have is to adopt and survive or watch and disappear.” — Michael Lahyani, CEO & Founder, propertyfinder.ae
Omar Christidis; “I can’t disagree. The digital opportunity in the Middle East is undoubtedly here and that’s precisely the opportunity we’ll be exploring at the ArabNet Digital Summit in Dubai.” — Founder and CEO of ArabNet, Omar Christidis
Taking place between on June 24-26 at the Atlantis Hotel, The Palm, Dubai, the ArabNet Digital Summit will help business executives, entrepreneurs, marketers, and investors tap into the latest trends and opportunities in digital business covering social, mobile, commerce, and media and advertising, both on a regional and global level. The event is expected to bring together over 1,000 entrepreneurs, executives, experts, investors, and media representatives to meet and share insights over the three-day program.
Extra: The folks at Red Ant technology has a good resource on ‘Planning and Creating a Digital Strategy’, which includes planning, creation, actualisation and evaluation – all of which helps ensure you to engage effectively with your customers through digital.