New Generation of Lifestyle Drinks Launched In the UAE for Those Who Want ‘2B’ Relaxed & Active

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New Generation of Lifestyle Drinks Now Available In the UAE for Those Who Want ‘2B’ Relaxed & Active

Mr Masoodul Haq, Managing director 2B, Nargis Fakhri, Shiraz Javed CEO 2B_
Mr Masoodul Haq, Managing director 2B, Nargis Fakhri, Shiraz Javed CEO 2B

New generation of all natural lifestyle drinks ‘2B Active’ and ‘2B Relaxed’ were launched in a grand event & dinner at the Armani Hotel recently. The event was attended by the crème de la crème of Dubai high-society and by the brand’s celebrity ambassador, Nargis Fakhri. Virgin Radio’s RJ Kris Fade was the MC of the event.

In a consumer market filled with energy drinks like Redbull and Gatorade, 2B aims to make its place as an all-natural alternative to such. Packaged in a chic attractive 250 ml can, the tasty substitute is designed to resonate with consumers who want to either ‘relax’ or be ‘active’.

The drinks have been developed by Austrian Dr. Armin Breihl, member of the Austrian Anti-Aging Society, with a new formulation that promotes health and well-being using natural ingredients.

2B Active contains amino acid L-Arginine that is commonly sold as a health supplement to improve vascular health. The drink is also loaded with nutrients including Maca, Ginseng, Royal Jelly and an energizing mixture of Apple, Grape, Mango, Passion Fruit and Guava.

2B Relaxed is an innovative chill-out drink with natural ingredients designed to promote a calm, relaxed and healthy lifestyle. This tasty and relaxing drink was created using extracts of Hops and Lemon balm, topped off with Honey and a fruit mix made up Pomegranate, Banana, Apricot, Cranberry as well as the amino acid L-Tryptophan.

“Packed with essential vitamins and minerals, and no added sugar, 2B is a great way to help meet daily nutritional needs. We like to think of 2B Active as the functional and responsible energy option for active individuals and 2B Relaxed as a natural drink to boost relaxation,” according to Masood Ul Haq, Managing Director, 2B.

If you want to try the new 2B range of drinks, they are now available at all leading supermarkets in the UAE; soon to be made available at hotels, spas, gyms etc.

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