Nissan?s ?challenging? Power 88 plan

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Nissan Motor Co. announced a new plan dubbed as ?Power 88?, which is a reference to its 8 per cent growth. This is not the first the auto maker is coming with such names, in the recent past it had come up with names such as ?Nissan Value Up,? ?GT 2012? and ?Nissan 180.?However, this is the latest and longest since its joint venture with Renault.

Unlike its previous strategies, the Power 88 catchphrase is accompanied by an art work of Chinese character, which means challenge.

The striking calligraphy was done by one of Japan?s foremost up-and-coming calligraphers, Souun Takeda, a 36-year-old former corporate salary man. According to Shiro Nakamura, Nissan?s Chief Creative Officer for design and brand management, ?It?s a dynamic image that we thought would have a lot of significance this year.? The image was created on a giant canvas and now hangs in Nissan?s global design studio.

Ironically, company?s midterm plan sets ambitious targets for almost all major global market, except Japan. The company CEO and President Carlos Ghosn said the auto maker remains committed to domestic production of one million vehicles a year and all of company?s growth will come from outside Japan and Europe.

Source: Wall Street Journal


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