Microsoft Corporation and Nokia are facing fresh embarrassment as European consumers have shown little or no interest in Nokia’s first smartphone that uses Windows Phone 7 operating system.
A survey carried out by Exane BNP Paribas said Friday that Christmas shoppers are flocking to buy Apple and Samsung’s smartphones and Nokia is lagging behind in the run up to the festive season.
“With only 2.2 percent of surveyed buyers firmly intending to purchase the Lumia, Nokia’s first flagship Windows Phone is … far behind the current blockbusters, Apple’s iPhone 4S and Samsung’s Galaxy S II,” BNP Paribas analyst, Alexander Peterc, said in a note.
The lukewarm response forced the company to slash its estimated sales of 2 million units for Lumia to just 800,000, a disappointing figure compared to Nokia’s previous flagship handset N8 which recorded sales of around 4 million units.
The French brokerage surveyed 1,300 consumers in five European markets where the Lumia 800 was launched on 5 December. The poor survey results forced Exane BNP Paribas to cut its price target on Nokia shares from 3.70 euros to 3.30 euros while rating it as an “underperfoming” handset.
(By Moign Khawaja with input from Reuters)