Majid Al Futtaim Leisure & Entertainment To Officially Launch Orbi – A Game Changing Family Entertainment Destination Today At City Centre Mirdif
Orbi – a supercharged indoor nature experience and a one stop entertainment destination for the entire family is being officially unveiled at City Centre Mirdif today.
Collaboratively developed by SEGA Holdings Co. LTD and BBC Worldwide, Orbi fuses BBC Earth’s world-leading nature content with SEGA’s cutting edge technology to create a game changing entertainment experience that will submerge visitors into the natural world through a visceral, multi-sensory edutainment experience.
Natasha Hussain, General Manager and Vice President, Middle East and Mediterranean, BBC Worldwide commented, “We’re seeing an increasing demand for BBC Earth’s content across MEDME. We’re extremely proud of our reputation as global leaders in Natural History programming and it’s the best illustration of how the BBC is a premium content provider, revered the world over. We’re now looking towards the future launch of additional BBC Earth branded services in the region, building on the highly successful launch in Turkey last year. Orbi complements this and provides everyone with an impressive level of engagement with the BBC’s premium Natural History content. This launch will also cement the long running success of the channel’s content on SVOD as well as branded services.”