Procter & Gamble is rumored to be lining up a 38 billion bid for its biggest rival Unilever; which could be one of the biggest deals in the global FMCG sector. According to a British publication?s report, ?There are wild rumors from across the pond that Procter & Gamble would be lining up a mega 38 billion or a 30 a share break-up bid for one of its biggest rivals.?
The report further stated, ?As skeptics quickly said that anti-trust authorities would not take kindly to such a deal, they heard whispers that P&G has apparently already lined up buyers for parts of Unilever it does not want or would have to sell to placate competition authorities?.
P&G and Unilever have a significant presence in the UAE?s FMCG market.