Philips: Towards sustainable future

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Philips is making a clear move from being a “bulb company” to shouldering corporate social responsibility

Philips is reinventing itself as something more than just a light bulb manufacturing company. It is donning the hat of being a corporate giant looking towards technologies of tomorrow, which will better people’s lives and the way they live.

At a recent Philips Innovation Experience event held at the Sofitel Palm Jumeirah, the company highlighted its commitment to creating a sustainable future.

Unveiling health care innovations, the company showcased different products with importance in the field of medicine. The focus was on mobility of medical instruments and lowering of the related costs. The aim was to ensure that doctors or healthcare workers should be able to provide high quality services even in the rural areas.

PIE2 (Blood test machine which does blood test in 140 second)
Philips Blood test machine which does the blood test in 140 second. Photo-Aisha Yaqub

One more interesting product was the Philips Air Purifier. The company claims that this automatic device detects the temperature and air quality, and then starts working when it thinks that the air quality needs to be improved. Interestingly, it can be connected and controlled through Wi-Fi!

It also showcased the Philips LifeLine Go Safe available in the US. One can actually wear the device around the neck and all you need to do it pres a button with an emergency call centre if in danger. For senior citizens, dangers can be as small as falling on the street and getting hurt.  The automatic response feature can detect a fall and connect you with the call centre.  It has six location based technologies in it, to identify exactly where you are and help medics reach you. Philips is marketing this for disabled people and the elderly, who want to go out and live an active normal lifestyle, but not at the expense of their health and safety.

Another interesting product is the Medicine Dispensing App and Printer. It makes it easier to coordinate medicine schedules and timings. Currently it is designed for medical professionals and elderly in special circumstances. One of the most surprising and amazing technologies presented by Philips at the event, was the new portable Ultrasound machine. It connects to an iPad and uses a special app. ‘Ultrasound on the go’.

PIE3 (Philips portable ultrasound machine)
Philips portable ultrasound machine. Photo-Aisha Yaqub

Mobile obstetrics monitoring is especially good for underdeveloped and developing areas, where healthcare isn’t really provided or the facilities are lacking. This mobile app by Philips called LifeTracker makes it easier to see if the pregnancy is high risk or not and if it is, it prints a PDF report of all the details and you can e-mail it to a medical professional at a hospital. It is designed for social care workers and ambulance workers to coordinate with actual professionals who can help.

At the event, where all these innovations were displayed, one of the most interesting things was the light panel connected to an Ethernet cable. You can control light intensity and vibrancy, using an app on your mobile phone. Not only does the light illuminate the people underneath the panel, but it also works as a radar. It tells on the app, how many people are under the panel etc. The other thing that was showed was this brilliant LED lights technology that works with yet another app, which shows people in a supermarket, where their desired product is.

Philips has said that it is working on this technology and hopes to collaborate with people and hypermarkets in the region, to implement this technology in the future.

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