Pinterest: Hottest Social Website of 2012 yet

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Bagging the title as a ?Tech Wunderkind?, Pete Cashmore has made millions of dollars that matches well with his last name. And he is all set to go miles more to change the way technology and social media is perceived. With his super intelligent actions and compulsive approach towards ?Pinternet?, this 25-year-old tech junkie has created loads of fans and followers across the globe.

Surprising indeed, his brainchild has emerged as a breakout social network for web users in 2012. Distant from the sight of early adopters, this web-based ?pinboard? was brought to the world of web two years ago.


After liaising well with technology addicts and others, Cashmore?s ?Pinterest? has been superbly exposed as one-of-a-kind social sharing website. This virtual pinboard allows web users to create, organize, share and manage all wonderful stuff they have access to over the world wide web. It is described as a mode of cataloging personal passions. From pinning images of delectable cuisines, wedding planning, home decor, to pictures of popular art, architecture, clothes or latest gadgets; members can do it all.

Browsing through the pinboards created by other Pinterest members is also fun. It is also intriguing to discover more about individual interests and share yours by ?pinning? items available on the Internet.


Unique visitors that rose to 400% during September to December previous year is not the only thing that made people jealous of Pinterest’s success. As per the recently conducted surveys, Pinterest is said to have driven more people to third-party websites in comparison to big web giants like Google+, Linkedin and YouTube, when combined.

Pinterest is enjoying the envy of many pre-existing social platforms that sprung upon similar ideology but failed to captivate the audience. Delicious is a fair example that re-launched itself on Pinterest grounds but sadly found doors closed for it. Another one is that operates on an identical concept; however, caters to all those who like to keep themselves limited to web memes including inside jokes.

Unlike all social butterflies roving across the web, Pinterest certainly gets credit for its independent social networking mechanisms and unique presentation. By contrast, it does not pose any restriction for anyone willing to share, bookmark or even post comment on images or inspiring ideas over the Internet.

Much above the anachronous social techniques followed by Blogger, WordPress, Facebook and then Twitter, ?Pinterest? stands out for its novelty. Changing the trends of social networking, it has gone far away from just writing the entire blogpost, or ?retweeting, ?liking? or simply updating the status to express your feelings.

?Sharing? is the buzzword for Pinterest. It is something that requires less effort and time. Another being that social sites are turning more visual with time. The idea of ?people-centric? recommendations is being fuelled by ?topic-centric? networks. Organising your favourite web content, on the basis of topic and interests Pinterest members share, it is a great way of personalising respective visual experience and resharing it by?re-pinning?.


According to a?recent study?conducted by Sharaholic, Pinterest drove more referral traffic to sites in January than Google+, Reddit, YouTube, LinkedIn and MySpace all combined. Some tech gurus are forecasting that the pinboard website is threatening to unseat Twitter,?Google+ and Stumble Upon in the coming months and capture the coveted number two spot behind Facebook. Since July 2011, referral traffic from Pinterest has grown from 0.17 percent to 3.6 percent in January 2012. While Facebook holds the top spot at over 25 percent of all referral traffic, the rate of growth from Pinterest is astounding for a social network that?s so young.


Praised extensively by media and users, the pinboard website is working wonderfully to transform the organic user behavior with its exciting social curation modus-operandi. The push button content generation via repinning and bookmarklets and further structuring it into defined sets of curated content (boards) is how Pinterest thinks of hitting the social web in 2012. With its motive to bring social metamorphosis in the antiquated methods, Pinterest is focused on accelerating web content structuring, social curation through push button in future.

The logical reason behind this is user?s whim for producing effortless content. Also, it is faster to consume structured content, photos in particular.

Interestingly, the way social media has remodelled the information consumption formulas, the Next-Big social wave will fundamentally modify how users interact with web content over time.

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