Pizza Express launches PizzaExpress membership as part of major expansion in UAE

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Nishat Bandali, Business Development Director Pizza Express, unveiling the membership card at the event. Photo provided

In parallel to the transformation strategy PizzaExpress UAE have again gone the extra mile by introducing the new cashless PizzaExpress Membership card. Guests were amazed when the PizzaExpress Membership card was unveiled at the launch event at the PizzaExpress Restaurant in Jumeirah. Live demonstrations on how to activate the card took place as well as a surprise Black Mini Cooper giveaway which delighted all the guests.  The launch became fun and eventful when guests and press members were asked to produce fresh beautiful looking pizza’s in 3 minutes.

Mr Neil Wickers Managing Director of PizzaExpress International (London) opened the much awaited launch event At Al Safa, Jumeirah, Dubai.

Mr Anand Radia – Managing Director

“We are pleased that Neil joined us at the PizzaExpress launch event. We are really excited about all the new changes that are being rolled out. We would like to take this opportunity to give back and thank our PizzaExpress fans. I was delighted to see that we sold our first two membership cards 10 minutes of the launch event. The impact of the membership card coupled with the transformation will take PizzaExpress UAE to an all together different level.”

PizzaExpress have already begun the transformation’s, starting with their newest award-winning Restaurant in Fujairah. Over the next 12 months the UAE will see a total brand transformation at all existing PizzaExpress restaurants as well as an expansion plan targeting prime locations.

PizzaExpress are moving with the times implementing the concept of Stripeology. The concept of Stripeology derived from the founder Peter Boizot who visited Italy in 1948 where he saw Pizzaiolos dressed in striped shirts tossing Pizza dough high into the air, inspiring the new look.

New Designs, new uniforms, new additions to the menu, open plan kitchens and a big push to reduce the noise levels with the introduction of the sound absorbent rafters.

Nishat H Bandali – Business Development Director of PizzaExpress UAE  

PizzaExpress is recognized as a leading, iconic brand for Pizza fans and we constantly strive to exceed expectations. Our Core values revolve around our passion for our customers’ experience, producing beautiful fresh food, ambiance and dynamic restaurant designs. We are really excited to see our brand and the new membership campaign evolve in the next 12 months and we are pleased to say we have the right professional expertise to make this happen.”

The reason behind launching the PizzaExpress membership card derived from the SMS campaign that went out in recent months that offered any Pizza, Pasta or Salad at 25AED,. Total 30,000 SMS’s went out and over 100,000 people availed the offer. Now PizzaExpress are giving something back to their most loyal brand fans, with the launch of the PizzaExpress membership card.

The PizzaExpress Membership card is available in house at all PizzaExpress restaurants and are available on delivery.

The PizzaExpress Membership card is 199 DHS and it comes with 50 AED credit already charged which can be redeemed at any PizzaExpress restaurant in the UAE. The membership card can be purchased at any PizzaExpress outlet across the UAE. Once the card is activated via PizzaExpress’s website or in-store, customers have access to special daily offers.

Social Sunday: Any main course for 25 AED

Make your Monday: 2 for 1 on any main course

Tuesdays Treat: 35% of your bill

Well being Wednesday Any Leggera or Salad for 25 AED

Thursday’s First: Free starters with every main course ordered

Foodie Friday: Any main course for 25 AED

So Sweet Saturday: Free dessert with every main course ordered

Membership card is valid for 12 months from the date of registration

In addition to all the excitement of launching the PizzaExpress membership card, Jordana Restaurants LLC announced that they will be giving away a beautiful Black Mini Cooper. For every PizzaExpress membership card bought there is a chance to enter a draw, the winner of the Black Mini Cooper will be announced on January 31st 2013.

Jordana Restaurants LLC  Since 1999 is continuing this expansion in key areas across the United Arab Emirates. We are rolling out new PizzaExpress concepts, stimulated by trendy designs reflected in our people. Putting pizza making at the heart of our restaurants, our aim is for you to enjoy pizza in style.

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