Polar Mobile opens Dubai office, launches new deal

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Kunal Gupta, Chief Executive Officer of Polar Mobile, displaying screen full of apps his company developed. Photo - Rick Eglinton/Toronto Star

Emitach Mobile Solutions (EMS), a Dubai-based smartphone firm, has signed a new agreement with mobile phone content provider Polar Mobile to launch a raft of new mobile apps for more than 100 media companies across theMiddle East.

A strategic partner that works in partnership with BlackBerry manufacturer Research in Motion (RIM), EMSannounced on Wednesday that the company is already working with media outlets such as?Gulf News?to bring new content to smartphones and tablets across all platforms.

Early customers of Polar Mobile and EMSin the region include Gulf News, Khaleej Times, 7DAYS and Al Alan TV. These top tier media companies are working with EMS on the ground locally and are using Polar Mobile’s platform to launch high-quality mobile apps for major smartphone and tablet devices, including iPhone, iPad, BlackBerry, PlayBook, Android, Windows and Nokia.

In a statement issued on Wednesday, Babar Khan, CEO of EMS, said his company “is focused on continuing to be the smartphone provider for the region which includes working with media companies to enable local content across all major devices.”

After doing their homework, EMS said: “We were impressed with Polar Mobile, their track record in media, cross-device focus and ability to scale globally.”?The company did not release financial figures involved.

Kunal Gupta, CEO of Polar Mobile, said the firm is looking to enter a market in its infancy as part of a longer view and presence in the region.

“The Middle East region represents an opportunity for Polar to grow its presence, as it is early days for local media companies and their adoption of mobile apps,” Gupta said. “We are excited to partner with EMS to represent our company in the region”.

Polar Mobile offers what it calls the SMART platform, a product the company says powers more than 750 mobile apps across smartphones and tablets.

EMS is a strategic channel partner of several handset manufacturers and focuses on the delivery, implementation and support of mobile solutions. The company has partnerships with 73 mobile operators in over 50 countries.

Polar Mobile’s SMART Platform powers over 1,200 mobile Apps across smartphones and tablets for over 300 Publishers in 10 countries, including the likes of Conde Nast, Bloomberg, Shanghai Daily, Rogers Media and Transcontinental Media.

Sources: Gulfnews, sfgate

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