Qatar Airways forays into social media competition

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Photo – TravelStart.com

Qatar Airways, one of the Middle East’s top and world’s fastest growing airlines, has opened up a competition – ‘Tweet-a-Meet‘ – for Twitter users.

‘Tweet-a-Meet’ enables a team of two persons to turn their virtual connections into real ones by receiving ‘tweet miles’ for every tweet they send containing information on their chosen destination and meeting point.

How to participate:

1. Log onto Qatar Airways’ tweet-a-meet.com to register for the race through your Twitter account
2. Select your race companion from your Twitter followers, whom you will eventually meet in person
3. An invitation is sent to your chosen companion via Twitter and email and they he/she has to accept it
4. Upon acceptance of the contest invite, teammates then select any one of Qatar Airways’ 100 international destinations as their meeting point

Twitter companions could be friends, family or colleagues who must also be registered as Tweet-a Meet users. Once registered, contestants accumulate miles based on the number of tweets they send that include the hashtag tweet-a-meet.

Participants engage in teamwork to find travel tips on their selected destination to tweet about. They are able to track their progress and see how they fare against other teams on a leader board posted on tweet-a-meet.com

The first 3 teams with the highest number of tweets at the end of the race will each win a pair of business class tickets to their chosen destination.

There is also a consolation prize of 5 pairs of Qatar Airways Economy Class tickets to their dream destination in a lucky draw.

Qatar Airways Chief Executive Officer Akbar Al Baker said the power of social media demonstrated that connecting people around the world was easy, quick and interactive.

“Platforms like Twitter help connect people from different backgrounds, cultures and countries,” he said. “With Tweet-A-Meet, we want to provide a social media platform that would connect people wherever they are and even reward them for it. A good percentage of our bookings come from online channels, so most of our passengers are very social media savvy. As a result, Qatar Airways has been actively looking at a variety of different distribution channels using new technology to reach out even more to our customers.”

Registration for Qatar Airways’ Tweet-A-Meet race has started. The race flags off on July 15 and ends on July 24.

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