In wake of reality television shows and the proliferation of TV sets in rural India, Anil Ambani’s Reliance Broadcast Network targets a four-fold revenue growth in the next three years.
Reliance Broadcast Network aims to achieve a revenue of Rs10 billion (Dh822 million) by the year 2014. The focus will be in local-language programmes in India, according to CEO Tarun Katial. Other programmes include reality shows, and extreme sports, he added.
The Indian television industry is expected to grow to Rs630 billion by the year 2015, according to a KMG report. The main reason attributed to rising disposable income and also growth of cable TV business.
Reliance is premiering India’s Sexiest Bachelor this month through a joint venture with CBS and also plans to start a male-oriented extreme-sports channel and a reality TV channel through a separate venture with RTL.
The company’s television revenue is expected to rise to 40 per cent of total sales, while radio will account for 40 per cent of revenue in 2014.
Reliance’s digital TV business had 2.75 million subscribers at the end of May, while Bharti, had more than 5.6 million customers for its direct-to-home TV service at the end of March. Other competitors include Dish TV India, Sun TV Network, and Tata Sky.
Satellite TV subscriptions in India rose to 32.1 million at the end of December compared to 19.1 million a year earlier.