Saudi based Social Media Agency ‘The Social Clinic’ in its latest report “The State of Social Media in Saudi Arabia 2012? has revealed that the country is one of the fastest growing in social media usage in the GCC.
The study covered the major social media websites like YouTube, Facebook, Twitter and LinkedIn:
Saudi Arabia has the highest Facebook user rate in the GCC, with over 6 million active Facebook users. Facebook.com is the 3rd most popular website in Saudi Arabia. Arabic language dominate on Facebook with 90% usage, leaving english far behind at 8%.
Some of the leading brands in Saudi Arabia is utilizing Facebook brand pages to amass fans. Rotana (1,736,343), Al Marai (1,113269), STC (791,123), Nas Air (750,330) & Mobily (578,049) leading the charts in terms of most number of fans.
Like in the other parts of the world, Saudi users are increasingly using their mobile devices to access social media sites, with currently 30% of users accessing via mobile devices.
Saudi Arabia has more than 3 million active Twitter users tweeting 50,000,000 tweets per month. Saudi twitter users recorded 3,000% growth from 2011 to 2012, which is much higher than the global average.
Arabic is the fastest growing language on Twitter and Saudi Arabia accounts for 30% of the global tweets tweeted in Arabic. Twitter.com is currently the 6th most visited website in Saudi Arabia.
Saudi’s watch more than 90,000,000 videos daily on Youtube which is more than any daily Youtube video viewership number world wide. Youtube recorded an impressive growth rate of more than 109% from 2011 to 2012 and is growing at a much faster pace.
Though UAE tops the table with over a million users and Saudi Arabia comes close with its active 840,000 LinkedIn users. The adoption rate for LinkedIn in Saudi Arabia is at a much faster pace and soon could overtake the UAE. LinkedIn has almost 5.9 million users in the MENA region.
With Social Media become a reckoning force not only in the political arena which lead to the ‘Arab Spring’, experts urge companies to focus more on their social media strategies to derive business benefits from these new technologies.
Bilal Hallab, a social business strategist told Saudi Gazette: “The social media adoption rate in the Arab world in general and in Saudi Arabia in particular is very high, and for that organizations and brands have to make sure that they have the perfect engagement, analytic, crisis management and brand reputation plan, and basically a solid social media strategy,” said Hallab.
A recent report had revealed that demand for digital marketers is set to rise in the middle east.