Rising confidence in Dubai’s key business sectors – DED Q4 2012 Report

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Stunning view of World's tallest tower, Burj Khalifa in Dubai.
Stunning view of World’s tallest tower, Burj Khalifa in Dubai. Photo-Daniel Cheong (used with permission)

Dubai’s Department of Economic Development‘s (DED) Quarterly Business Surveys provide a snapshot of Dubai’s current economic performance and  forecasts for each quarter for a timely and objective assessment of business expectations and performance.

According to the quarterly business survey conducted by the DED during October – December 2012, the economy of Dubai looks set to sustain its growth momentum with investor confidence on the return and increasing activity across core sectors such as trade, tourism, manufacturing and even real estate as reflected in the overall business sentiment in the emirate. They also expected higher or stable sales in 2013.

The composite Business Confidence Index for Dubai reached 135.9 points in the last quarter of 2012, a 10.8% increase compared to the previous quarter and a 2% growth from the same quarter of 2011.

Optimism was evident as 94% of the businesses that participated. Brighter business outlook has also boosted hiring prospects as 27% of the businesses revealed plans to increase their workforce in the first quarter of 2013 while 71% reported they would retain their current head count.

“The prevailing business sentiment in Dubai is strong evidence that economic growth in the emirate is steady and heading towards sustainability. Rising confidence in critical economic sectors and strengthening macroeconomic fundamentals are stimulating business and employment prospects in Dubai,” commented His Excellency Sami Al Qamzi, Director General of the Department of Economic Development.

The survey shows businesses across various sectors as buoyant on sales volumes, revenues and profits. While 66% of the companies foresee improved sales revenue and 61% predict higher profits during the first quarter of 2013, 82% expect prices to remain stable, indicating that the increased revenue would come from a rise in real business activity.

Among key sectors, expectations are the highest among trading firms, followed by services and manufacturing firms. The rising optimism is on account of the anticipated demand during the Dubai Shopping Festival and hopes of getting new orders or projects. 60% of the companies also plan to increase their purchase orders in Q1 2013 to meet the rising demand. In addition, expectations are strongly influenced by the optimism of retail oriented businesses .Trading sub-sectors such as jewellery, footwear, cosmetics, garments, pharmacy, electronics and auto-parts foresee positive performance in the next quarter owing to rising exports.

Two-thirds of the companies in construction await new projects in the local as well as regional markets or expect to restart stalled projects. The rebound in construction-related activity is also reflected in manufacturing as cement and glass manufacturers are more optimistic.

Within the services sector sales volumes expectations are relatively higher for companies engaged in advertising, architecture, car rental and travel, which can be attributed to rising demand from new projects, expansion in new markets and the onset of the tourist season as well as the busy events calendar of Dubai.

Key business challenges reported by SMEs and large enterprises are almost similar – competition, rental/lease cost, utility charges and business regulations. Large firms are especially concerned about fees, regulations, competition and cost challenging their export orientation.

In spite of these challenges, 65% of businesses plan to invest in expansion in Q1 2013, compared to 29% in Q4 2012. Businesses also look more inclined to upgrade their technology as 46% reported plans to invest in this area in 2013 compared to 23% in the final quarter of 2012.

DED conducts the quarterly surveys to measure the perceptions of the business community and capture the business outlook for the future. The survey serves as an effective tool to measure the pulse of the business community and allow the government and the private sector to track and analyse major trends and issues that have a bearing on economic activity in Dubai.

A total of 501 companies in Dubai were covered in the survey. The companies were asked to indicate if they anticipated an ‘increase,’ ‘decrease,’ or ‘no change’ in key indicators such as sales revenues, selling prices, volumes sold, profits and number of employees.

Conducted in collaboration with the global consultancy firm Dun & Bradstreet (D&B), the quarterly survey uses a rigorous sampling approach that ensures adequate representation of small, medium, and large enterprises across the manufacturing, trading, and services sectors, while giving due attention to the perceptions of the exporting firms in Dubai.

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