Turkish hotel chain unveils Middle East expansion plans

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A view of Rixos hotel in Palm Jumeirah in Dubai, UAE. Photo – ExclusiveDubai.co.uk

Turkish luxury hotel chain Rixos unveiled plans to open five new hotels in the Middle East and North Africa region as part of its global expansion strategy.

The new properties will be opening in Azerbaijan, Egypt, Kazakhstan, Turkey and the UAE, bringing the total number of Rixos hotels to 21.

Ba?ak Erel, the senior VP Brand Management at Rixos, said the company’s biggest venture will be in Egypt, Sharm El Sheikh, where Rixos will open a 700-room hotel on the Red Sea.

The Turkish chain will be opening a large-scale, first all-inclusive hotel in the UAE, consisting of 627-rooms at Ras Al-Khaimah, she revealed.

“Rixos will also be opening its first property in Azerbaijan before the end of 2012. Quba is the ancient city from the 15th century will be located on the Quba Mountain. The hotel will have a special architectural design on a spread of 202,000m2. The hotel will consist of 210 rooms and will ber serving a bed and breakfast concept.”

The Rixos hotel executive disclosed the opening of a third property in Kazakhstan, which is located by the Lake of Borovoe, a popular vacation spot in Kazakhstan.

Turkey is Rixos’ most lucrative operations destination, where the company plans to open Rixos Bomonty Residences in the heart of Istanbul within the next 3 months, she added.

Rixos Pera Istanbul, Erel said, has been booked since it opened its doors in May.

“Since 2000, when Rixos was first established it has always seen the brand expand hastily through the region and internationally,” the  VP Brand Management said.

“With the opening of Rixos The Palm Dubai in March 2012 and Rixos Pera Istanbul in May 2012, we truly believe the brand is well on its way to being a leader in the hospitality industry,” she added.

“Rixos Hotels has studied the market carefully, and with the current situation across the Middle East, Rixos hotels found the potential to venture its way into Egypt, Ras Al Khaimah, Azerbaijani city of Quba and the Kazakh capital of Astana, with another additional hotel to open in Istanbul.”

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