Rolls-Royce Phantom Coupé 2013 at EXCS 2012 Jeddah, Saudi Arabia.

Rolls-Royce Phantom Coupé 2013 on display during a Motor Show in Saudi Arabia. Luxury car segment in Saudi Arabia is expected to grow by about 27 percent, especially in the cities of Riyadh and Jeddah. Photo-Mosab Al-Sobhi

The five-day Saudi International Motor Show 2012 concluded with an overwhelming response from all participants.

The show was able to attract over 100,000 trade visitors, auto enthusiasts and car lovers. According to Zahoor Siddique, Vice President of Al-Harithy Company for Exhibitions, “we are delighted with the public’s enthusiasm for this year’s 34th edition”. He believed that the motor show provided an excellent opportunity for the manufacturers to display latest car models and woo the young consumers. Around 70 percent of the Saudi car buyers are 18 to 29 years old.

This year’s exhibition was inaugurated by Mufareh bin Mohammed Al-Zahrani, director of transport and road affairs of the western region. The event attracted a large number of vehicle importers, agents, distributors and exhibitors from a large number of countries. Delegations from France, Japan, China, UK, India, Japan, Korea and Germany, took part in the event.

Speaking on the occasion, Mohammed Mousa, marketing manager for Volkeswagen Saudi Arabia, said that, “building on the success of our participation at the Riyadh Motor Show, we now offer people in Jeddah the opportunity to see up-close our extremely impressive range of models, which provide a combination of quality, innovative technology, German engineering all at competitive prices.”

The event is seen as an important platform for the promotion of sophisticated and latest models in the Kingdom’s auto market. With the manufacturers focusing more on long term growth in a booming economy, car sales in the country are expected to climb by over 30 percent from an estimated 676,000 units in 2010 to 880,000 units in 2013. Car sales have been boosted by increased purchasing power and availability of credit financing. The luxury car segment in Saudi Arabia is also expected to grow by about 27 percent, especially in the cities of Riyadh and Jeddah.

The next edition of this motor show will also be organized by A-Harithy Company for Exhibitions on December 24-28, 2013.

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