Sharjah marks Earth Day by launching Reverse Vending Machines

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Sharjah is ready to launch 10 Reverse Vending Machines (RVD) which will be placed in different locations in UAE and is also the part of myBeech recycling rewards campaign, in connection with Earth Day which is marked on 22nd of April every year.

This machines will be installed at high-footfall locations like Al Majaz Park and Al Qasba, accepting plastic bottles and aluminum cans and award points for every deposit which could be redeemed later.

Meanwhile, an online portal myBeech.ae will also be launched along with machines, where people will be allowed to sign up for loyalty programme and avail rewards for recycling efforts taken up by them.

“The UAE’s first recyclables reverse-vending machines around 10 will be placed in high-footfall locations across the city of Sharjah, starting from April 22, along with myBee’ah online portal, www.myBeeh.ae, which is a Bee’ah imitative aimed at empowering the community to practice environmentally friendly habits to live sustainably and improve the environment of the UAE,” said Khalid Al Huraimel, CEO of Bee’ah.

Earning Points as Rewards

The reward system that will be offered to people will work on points basis, and those who registered online will be getting loyalty cards through which points can be collected and redeemed.

User can earn points for every PET plastic bottle or aluminum can deposited in the machine. The machine will then scan the item and ask the user to scan their myBee’ah card to avail for the points in their account.

Commenting on reward system, Al Huraimel said: “People are encouraged and rewarded for their actions which benefit both their environment and their city. The objective of this loyalty programme is to reward loyal environmentalists for their individual recycling efforts by earning points based on the number of plastic bottles and aluminum cans deposited in Bee’ahs recyclables reverse vending machines as well as participating in environmental competitions and events through the online social community, www.myBeeah.ae.”

Availing Discounts

Users who earned points can use them to avail discounts and prizes by participating in different venues and outlets.
“Interested environmental loyalists can register their name and details on the website, www.mybeeah.ae, starting today and they will be notified via-email of details of the loyalty programme, how to get their cards issued, and the benefits they can receive as a member,” Al Huraimel said.

Rise of Earth Day

The first Earth Day event was held on 22 April, 1970, under Gaylord Nelson, a US senator from Wisconsin, after the oil spill catastrophe in 1969, at California.

On this day, over twenty million Americans stepped on streets and parks to demonstrate for healthy sustainable environment in massive coast-to-coast rallies.

“Earth Day 1970 achieved a rare political alignment, enlisting support from Republicans and Democrats, rich and poor city slickers and farmers and tycoons and labour leaders. The first Earth Day led to creation of US Environmental Protection Agency and the passage of the Clean Air, Clean Water and Endangered Species Acts,” organization said.

Companies Joining Hands

Both citizens and government of the UAE have already joined hands to take action against waste habits in the country.

In 2008, public relations company, Orient Planet said the UAE has one of the highest levels of domestic waste in the world.

According to Nidal Abou Zaki, MD of Orient Planet, per capita household waste has reached annual average of 730 kg in Abu Dhabi and 725 kg in Dubai.

On the other hand, World Bank has also estimated that the UAE would invest around $46 billion over the next decade i.e. approx 2020 in environmental project.

Sources: Gulf News, al-shrofa.com

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