Sharjah eyes Asian tourism, investment

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Sharjah is seeking to promote itself as an attractive tourism and investment market at a Forum in Seoul.
Sharjah is seeking to promote itself as an attractive tourism and investment market at a Forum in Seoul

Sharjah is seeking to promote itself as an attractive tourism and investment market at the Third UAE-Korea Economic Partnership Forum that will open tomorrow in Seoul.

Mohamed Ali Al Noman, Chairman, Sharjah Commerce and Tourism Development Authority, believes that Asian and Korean tourists present a lucrative growth opportunity for Sharjah’s hospitality industry. The number of Asian tourists to Sharjah has been consistently on the rise in recent years, accounting for up to 13 percent of the total visitors last year. However, the rapidly growing countries in the Far East region, which include South Korea, Malaysia and Thailand, still show great promise and more needs to be done to attract their tourists and business people.

The Sharjah delegation to the third partnership summit has been organized by the Sharjah Commerce and Tourism Development Authority. It will be led by Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Corporation and Sharjah Media Centre. The delegation also includes Sharjah Investment and Development Authority (Shurooq), Sharjah Media Centre, Sharjah Chamber of Commerce and Industry and Sharjah Healthcare City.

As South Korea and the UAE already enjoy strong economic relations, these ties can be extended to promote tourism sector in the Middle East. As part of the efforts to promote Sharjah as a tourism market, the SCTDA has already held international trade exhibitions such as ITB Singapore and the Beijing International Tourism Expo. Greater partnership between the public and private sectors of the Emirate can help in tapping this excellent opportunity.

The ties between UAE and South are also set to benefit from the participation of Dubai Maritime City (DMC) in the UAE-Korea Economic Partnership Forum 2013. The event will be held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai from May 27-28, 2013 at Seoul, Korea.

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