Bedazzle : Sharjah Light Festival 2013

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Sharjah Light Festival 2013
The Sharjah Light Festival (SLF) 2013, the most prestigious event of the emirate, is to be held over a period of 9 days from 7th February to the 15th, with this year expected to be exciting than ever before.

The Sharjah Light Festival (SLF) 2013 is to be held over a period of 9 days from 7th February to the 15th, with this year being more promising and exciting than ever before.

The SLF 2013 now in its third year, is said to be the most prestigious events of the emirate, according to SCDTA Chairman HE Mohamed Ali Al Noman, at a press conference held at Hilton Sharjah.

14 locations across the emirate comprising of important monuments and landmarks will be highlighted,blending modern technology in lights and colours and the ancient art of story telling to a whole new level.According to SCDTA, these landmarks will be lit up from 7pm to 11pm on weekdays and until midnight during the weekend. For the first time this year, two additonal sites, the Sharjah University Campus in Kalba and the historical Omar bin Al Khattab mosque in Khorfakkan have been added.

Many new artists and professionals, in addition to the latest in technology have been brought in to bring the best shows and create an absolutely memorable experience.

“Through the Sharjah Light Festival that has been inspired by the unique heritage and grandeur of the ’emirate of monuments’ which is Sharjah, we are seeking to highlight our civilization, culture and rich diversity of our tourism. This tells the world the story of an emirate that is today recognised as the home of art and culture and which has earned itself a distinct place on the world tourism map. The latest feather in the emirate’s cap is the recognition as the Capital of Arab Tourism for 2015.” Al Noman said.

Al Noman said that the Sharjah Light Festival, the first of its kind in the Middle East, complements and enhances the emirate’s tourism profile, illuminating its aesthetic beauty, literature, art and culture and helping the tourism sector attract tens of thousands of tourists from across the region and the world.

“We recognise the importance of tourism and its role in cultural development and in presenting the story of our civilization and history before a diverse world. On the other hand, our culture and heritage play a crucial role in our tourism strategy and have helped us position ourselves prominently in the global tourism market,” he added.

Thanking the emirate’s leadership, the SCTDA Chairman said: “The SCTDA plans, policies and goals are inspired by the vision and translate the directions of His Highness Dr Sheikh Sultan bin Mohammed Al Qassimi, the Member of Supreme Council and Ruler of Sharjah. It’s his vision that drives Sharjah’s progress in various sectors, including economic growth and sustainable development in the emirate earning itself its rightful place.”

During the Arabian Travel Market (ATM) 2012, the Sharjah Investment and Development Authority (Shurooq) announced that it had conducted a study in collaboration with Deloitte, which revealed that the Sharjah’s economy is most diversified economy in the Middle East region.

Al Noman said that the SLF 2013 has a host of surprises and attractions in store for everyone. “The Sharjah Light Festival this year will come to you from 14 locations across the emirate, illuminating 14 of the most important monuments and landmarks in the emirate for nine nights. Drawing on our history, culture and heritage and marrying the latest 3-dimensional technology and art, our international artists will take the audience to a fantasy world recreating the magic of our ancestors’ history and seafaring traditions.”

He expressed his happiness that that some of the Sharjah Light Festival shows, especially crafted for Sharjah buildings and monuments, were recently presented before an international audience at in a video on Sharjah Light Festival in the Russian capital Moscow, and at an exhibition in Lyon.

Al Qasba (External Façade), Al Qasba (Internal Façade), Sharjah Hisn (Fort), Al Majaz Waterfront, Masjid Al Noor, Cultural Palace Square (Quran Roundabout), Masjid Al Majaz, Khalid Lagoon, House of Justice (Court Complex), Central Souk, Consultative Council and Kuwait Square, Sharjah International Airport, Masjid Omar Bin Al Khattab in Khorfakkan and Sharjah University in Kalba are the 14 locations for this year’s festival. Show timings are 7.00pm to 11pm on week days and until 12.00 midnight during the weekend.

“Through the Sharjah Light Festival inspired by the unique heritage and grandeur of the emirate, we are seeking to highlight our civilisation, culture and rich diversity of our tourism. This tells the world the story of an emirate today recognised as the home of art and culture, which has earned itself a distinct place on the world tourism map, the latest of which is the recognition as the Capital of Arab Tourism for 2015,” Al Noman said.

The Light Festival has been a huge success attracting more than 200,000 visitors last year and the organisers are expecting even more this year with extensive media coverage in local, regional and international media.

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