finds some humour in White Friday deals

Spread the love woos customers with its humorous advertisements as it unveiled its version of Black Friday woos customers for its version of Black Friday woos customers for its version of Black Friday.

The Middle East has borrowed the concept of Black Friday from the West, but has coined it as the  “White Friday”. Of course a lot of advertising has gone into this. After all this is being touted as one of the busiest online shopping events of the Middle East with over 10 million visitors.

If you are interested in the deals, you can either downloaded the mobile app at, join the online conversation by using #WhiteFriday” or view the deals on

Black Friday has officially hit the Middle East with releasing a sneak peak of some of the White Friday deals that will be on offer on its site on the 27th and 28th November.

But if it is behind-the-scenes that interest you, stay on and read on.

How is attracting customers?

  • There is no humour in that but yes, announcing direct discounts on popular products is one sure shot way to grab eyeballs. Over  30% off the Samsung 58H , iPhone 6 – 16GB, 4G LTE Gold for just 2,099 AED with Du, buy one get one free on Huaweii Y600, buy one get one free on Nokia Lumia, and buy-one-get-one-free on Qatar Airways Business Class flights and a 15% off Mini car!”During White Friday, we will of course still be offering cash on delivery; COD currently accounts for over 70% of payments on our site. However, we are seeing a shift towards credit card usage, as consumers in this region are starting to become more comfortable with online payments. We’ve developed the partnership with MasterCard to further shift the needle towards credit card payments online,” said Ronaldo Mouchawar, chief executive officer and co-founder of

  • Secondly, it has tied up with MasterCard and is offering a further 15% discount on credit card transactions.

  •  It also partnered for an exclusive sales preview in its mobile app with PepsiCo.

    “We are thrilled about our strategic partnership with and are excited about the unlimited opportunities White Friday has to offer. We are always keen to bring our brands closer to our consumers. Being where consumers are online to offer them the best of PepsiCo through the biggest e-commerce hub in the Mena region, is a powerful proposition,”said Carla Hassan, chief marketing officer and vice president – Marketing at PepsiCo Middle East and Africa.

  • What we found interesting and humorous are the videos on youtube. You should checkout this dialogue.
  • Here is another one:
  • This one educates you on how you need “fight for the best of the deals”!


The online retailer has released deals on products from the likes of Apple, Samsung, Sony, LG, Huawei, Microsoft, Nokia Lumia, Mini from AGMC, Lenovo, Motorola, Infinix, InnJoo, Archos, Du, Etisalat, and Intel Ctroniq.

[box type=”info” style=”rounded” border=”full”]Shopping events across the globe

United Kingdom: When: Boxing Day and Black Friday

China: 11/11 – Singles’ Day

Mexico: El Buen Fin, 18 November, the day of Mexico’s 1920 Revolution

South Korea: Same as Black Friday, called Beufle

Dubai/ Middle East: 27 and 28 November ahead of Dubai Shopping Festival

India: Lead up to Diwali Festival

Russia: End of January


So, is it a White Friday after all?

Over to you! Have you got any good deals on #WhiteFriday ? Share us your thoughts on White Friday in the comments below!

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