Summer is Dubai 2013 – shoppers can win AED 5 mln

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‘Summer is Dubai 2013’ promotion to offer a whopping AED 5 million bonanza.

Dubai Shopping Malls Group promotion to offer a whopping Dhs5m bonanza for 'Summer is Dubai 2013'
Dubai Shopping Malls Group unveils its ‘Summer is Dubai 2013’ promotion with prizes up to AED 5 million.

Dubai Shopping Malls Group (DSMG) has unveiled its Summer is Dubai 2013 promotion. This is the 16th year Dubai Festival and Retail Establishment (DFRE) has partnered as a key sponsor of the blockbuster shopping fiesta — offering winners a chance to win a whopping 5 million Dirhams.

The malls participating in the campaign include; Al Bustan Centre, Al Ghurair Centre, Almulla Plaza, Arabian Center, Al Barsha Mall, Bin Sougat Centre, BurJuman, Century Mall, Dubai Marina Mall, Dubai Outlet Mall, Etihad Mall, Ibn Battuta Mall, Lamcy Plaza, Mazaya Shopping Centre, Oasis Centre, Reef Mall and Time Square Center.

Majid Al Ghurair; “We are proud to continue our association with Dubai Festival and Retail Establishment (DFRE) through a spectacular promotion that complements the three seasons of Summer is Dubai 2013. Raffle promotions have always attracted customers and our commitment to offer exciting promotions and winning opportunities is in keeping with the mandate to re-energise the mall industry and trade. As an umbrella organisation of shopping malls we aim to offer shoppers innovative ways to win exciting prizes while enjoying their shopping experience and we are confident that the unique promotion this year will give additional opportunities for shoppers to win.” — Majid Al Ghurair, Chairman, Dubai Shopping Malls Group (DSMG)

H.E. Laila Mohamad Suhail; “DSMG has always been a cornerstone in supporting our initiatives of promoting trade and retail industry in UAE. Over the past few years, the DSMG campaign has gone from strength to strength, fulfilling its objective of offering valuable experience for our shoppers and retailers. DSMG’s constant support is one of the main pillars that form the unique partnership between the government of Dubai and its associates from the private sector, which has been pivotal to our continuous achievements.” — H.E. Laila Mohamad Suhail, Chief Executive Officer for Dubai Festival and Retail Establishment (DFRE)

“Summer is Dubai” is a 3-month long citywide campaign that will offer visitors of all ages many wonderful educational and entertainment activities, with participating malls rolling out additional promotions and events to entice shoppers and position the city of Dubai as the leading summer destination in the region.

Positioned through three seasons, the raffle promotion is phased across DSS (7th June to 7th July), Eid (1-14 August) and End of Season (15 August -7th September).

All shoppers are entitled to one raffle coupon for every AED200 spent at participating malls.

DSMG’s mainstream DSS promotion will offer 17 winners an opportunity to win prizes worth 1 Million Dirham in Cash + Shopping Vouchers and 8 BMW cars. On the last day of the promotion, one mega winner will also receive cash prizes in Shopping Vouchers.

The raffle draws are scheduled for, June 13th, 20th, 27th, and on July 10th.

Our Eid promotion will offer the shoppers an opportunity to win a total of 1 Million Dirham worth of Gold and 1 Million Dirham worth of scratch and win Gift Vouchers. The raffle draws for winning gold are scheduled on 12th, 13th and 14th August.

The ‘End of Season’ promotion will offer a mega win of 1 Million Dirhams. The Millionaire raffle draw is scheduled for the 7th September.

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