The Language of Advertising

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Mark Twain once said, “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning”. How true.

Language has a powerful influence over people and their behaviour. This is especially true in the fields of marketing and advertising. The choice of language to convey specific messages with the intention of influencing people is vitally important. So using the right words is crucial to grab the attention of public.

Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it. So the power of the advertisement also depends largely on the kind of language used.

Witty One-liners

Often witty, and of course crisp, concise, and direct, we are surrounded by the famous advertising slogans that have become, as some would put it, an insidious part of our lives. From the mouth-watering one-liner ?Finger lickin? good? of KFC to the short-and-crisp, succinct ?Just Do It? of Nike, advertising slogans are memorable phrases that don?t merely bring to mind some impersonal corporate house doing hard business, but are meant to create warm, positive feelings and images. Often, they evolve into creating a distinctive life of their own, make the audience ? you and me ? feel good and want to own what the slogan/ad wants us to buy. Creativity, brevity, simplicity, and longevity ? these are the catchwords that can define the famous advertising slogans that have remained in our minds through the years. So I shall leave you with some of my all-time favourite slogans. Enjoy!

Neighbor’s envy, owner’s pride – Onida TV

Connecting people – Nokia

Raymond – The Complete Man

Once you pop, you can’t stop – Pringles

McDonalds – I?m lovin? it!

Because you?re worth it -L?Oreal

Have a break, have a Kit Kat – Kit Kat

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