The Psychology of Sharing

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The 6 types of social media sharers

When it comes to social media, what you share, how frequently you share, and the networks you use to share can indicate more about your personality than you might think.  According to a recent study by Statpro, there are six types of social media sharers: altruists, hipsters, careerists, boomerangs, selectives and connectors.

In a nutshell, altruists are reliable, helpful individuals who share minimally via email, hipsters are creative, young influencers that use the latest social media tools, while careerists are tech-savvy business networkers that primarily use LinkedIn. Boomerangs are frequent sharers that derive self-expression and fulfillment through social media, connectors use social media as an organizing tool to manage their offline lives, and selectives share informational content through various platforms.

Each category has a familiar prototype – ever noticed that person on your feed who seems to have an update (or more) every hour? That’s probably a boomerang! Or the intellectually inclined individual who uses social media to debate major world issues? He/she would be categorized as a selective sharer.

The top reasons for sharing include value & entertainment, promoting causes, building relationships, self-fulfillment and identity expression.

The Psychology of Sharing

Do you think social media behavior is based on personality traits? What category do you think you would fall under? Let us know your thoughts! 

Dipika Mallya writes about the impact of psychology on marketing, advertising & brands. With a Bachelor’s degree in Psychology from the University of Illinois, and Master’s degree in Advertising from the University of Texas at Austin, she believes that the two fields are inextricably linked. Follow her on Twitter @DiMallya

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