UAE Based Startup Revolutionizes Corporate Marketing through its Brand Engagement Platform-Cwikwin
- Cwikwin celebrates its second anniversary.
- Cwikwin team has successfully given away over AED 100,000 worth of free prizes to its users.
- Cwikwin has attracted 100,000 users and shown 200 Contests since its launch.
- Cwikwin has secured US$1 Million in funding till date.
Cwikwin, a play on the words ‘quick’ and ‘win’ is an online platform and a mobile app that lets users win prizes just by answering a few questions about the brand. Jumbo Electronics, Souq.com, Sony, Masafi, Zomato and Aster Healthcare are just a few of the companies with giveaways through Cwikwin. Prizes range from iPhones, Smartphones, Wallet Cash, Gift Vouchers, Dine-in- Vouchers and Event Tickets among others. Cwikwin also allows users to redeem prizes by collecting points. Points can be collected by signing up and updating profile, answering questions correctly in contests, answering surveys, sharing on social media and referrals.
“It’s been two years since we launched in this market. It is indeed an honor for a young startup like us to succeed so rapidly, but the secret to Cwikwin is the team,” commented Mr. Kishore Chand, Co-Founder of Cwikwin at its second anniversary celebration. “As a hub for brands and users to engage in a fun and entertaining way, Cwikwin provides a direct solution to a constant business dilemma – how to generate new consumer interest and easily get the product directly in their hands. With two years in business, our online and mobile app has been revamped based on feedback from our users and brands which allows for more engagement. In the process, we have also given the app a gamified look. The new look and feel will help brands to kick start a relationship with people by giving them free stuff. We are taking it to a whole new level with the revamp,” added Kishore.
Cwikwin allows users to redeem gifts worth between AED 20 to AED 2500. During the past 24 months, the Cwikwin team has successfully given away over AED 100,000 worth of free prizes to its users. The winners of these special prizes are selected by a randomized algorithm who receive an email containing a code they redeem to receive their prize or these are prizes redeemed against loyalty points. Cwikwin — which has attracted 100,000 users and shown over 200 Contests since its launch has secured US$ 1 Million in funding till date. Ever since Cwikwin was launched, the brand engagement platform has grown four times with its registered user base in the last six months and is growing at over 15% month on month currently.
Catering to over 100 nationalities, Cwikwin is a massive hit with Indians, Pakistanis, Bangladeshis and Filipinos. Asma Ahmed, one of Cwikwin’s loyal customer stated, “Cwikwin is a great tool for fun and engagement. It has helped me get familiar with so many brands that I wasn’t aware of before like Trobone. But now, I’ve made my purchase from Trobone and I love it.” Razana Parveen, another user of Cwikwin states, “Cwikwin has an interesting quiz format which informs us about new brands. There is a point system so that our time and effort turn rewardable even if we don’t win. Beautiful brief description about the brands is a perfect way to keep us engaged and informed.”
Digital media is one of the fastest growing advertising mediums in the Middle East and within that; Mobile Marketing is gaining particular focus due to the rapid adoption of Smartphones across the world. People use it not only for communication and gaming but also for shopping, entertainment, sharing, researching and managing utility needs anytime of the day or night. With the digital revolution gaining pace in the UAE and the region, Cwikwin aims to expand its presence to outside UAE by the end of 2016.