Lincoln Driving Q1 Success with Popular Aspirational Products, Effortless Services, and Exceptional Sales
- Lincoln sales were up nearly 50 per cent across the GCC in the first quarter of 2019 over the same period last year driven mainly by strong performance in the UAE and Kuwait
- Impressive growth has been led by the luxury marque’s established nameplates, and momentum is set to continue with new mid-size SUV Nautilus
- Distributor engagement, investments in facilities, personalized services coupled with new products continue to drive the luxury marque’s identity as true American luxury
Lincoln is in the midst of a sales spike in the region, thanks to continuously growing brand awareness, new regional distributor engagement, continued investments in facilities, and an unmistakable lineup of luxury vehicles and services.
In just the first quarter of the year, Lincoln can already boast a stellar performance in the region, with a 47 per cent climb on 2018’s Middle East-wide Q1 figures. In the UAE, a 33 per cent increase in new Lincoln vehicle sales may be attributed to the growing popularity of the lineup and introduction of new models including the Navigator and MKC. In 2018, Lincoln sales grew by 50 percent in the UAE, the region’s largest market for the luxury segment. And with the brand new stand-alone Lincoln facility recently inaugurated by Al Tayer Motors, Lincoln’s UAE distributor, Lincoln clients are sure to receive a world-class personalized Lincoln ownership experience that complements the brand’s aspirational range of sedans and SUVs.
Kuwait recorded the sharpest spike in sales of Lincoln vehicles for Q1, with an 82 per cent surge over the same period last year. Buoyed by the welcoming of Alghanim Auto to Lincoln’s regional distributor network, the sustained popularity of the flagship Navigator full-size SUV and Continental sedan, and the launch of new nameplates such as the MKC and Nautilus, Lincoln continues to go from strength to strength in the Middle East. Alghanim Auto continues to invest in delivering unmistakable Lincoln personalized services through its dealership, with two more Lincoln outlets underway before the end of 2019, signaling a strong commitment to the brand.
“We are fortunate to be working with some of the most engaged partners in the region, with their commitment to providing best-in-class customer experience helping us grow our customer base exponentially,” said Sarah Rae, director, Lincoln Middle East. “Working hand-in-hand with them, Lincoln is able to bring the facilities, services, and products that discerning luxury customers throughout the Middle East both desire and deserve.
“Today the Lincoln brand has a strong lineup with the MKZ, Continental and the expanding utility lineup which features the new MKC, Nautilus and Navigator,” she added. “And with the upcoming launch of the much anticipated all-new Aviator in the next few months, Lincoln clients will see the culmination of true luxury that Lincoln promises its clients. We are thrilled that our brand continues to resonate with our clientele in the region as evidenced by the growth Lincoln continues to experience.”