UAE Mobile Trends for Q3

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 59% of handsets registered from July 2013 to September 2014 in UAE were smartphones

The Telecommunications Regulatory Authority, TRA, has revealed statistics for the third quarter of 2014 on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model.

According to the report, during the period from 1st July, 2013 to 30th September 2014, 59% of handsets registered on the UAE’s networks were smartphones, a figure that has been constantly increasing overtime.

The iPhone 5s was the most commonly used in the UAE, comprising 3.7% of total handsets registered on UAE networks, a figure that increased by 22% during Q2 2014 and by 6% in Q3 2014. The iPhone 5 was the second most popular, with 2.5% of the market share. The third most common was the Samsung S III (2.4%), followed by iPhone 4S (1.7%), Samsung S4 LTE (1.7%), Galaxy S Duos (1.5%), iPhone 4 (1.4%), Samsung Note 3 (1.2%), BlackBerry Bold 9900 (1.2%) and Samsung S5 (0.7%).

Commenting on the review, Mohamed Nasser Al Ghanim, Director General, TRA, said, “The report illustrates a number of interesting trends emerging in the UAE’s mobile handset market. It also demonstrates the dynamic nature of consumer patterns in relation to handset choices.” The report indicates that 45% of all handsets registered on UAE networks were manufactured by Nokia, although this figure has been declining over time. This figure decreased by 5% during the last two quarters. This was followed by Samsung (22.6%), Apple (10%), BlackBerry (6.1%), Sony (1.1%), HTC (1%), then the newly emerged manufacturer Lenovo (0.9%) and Huawei (0.8%). Although their growth has shrunk, Samsung and Apple recorded increases in their market shares in Q3 2014.

UAE mobile handset market for Q3 2014
UAE mobile handset market for Q3 2014

In terms of specific handset models, the iPhone 5s was the most popular mobile handset in UAE in Q3. The Nokia 105/1050 (3.4%) was the second most popular, followed by the Nokia 101/1010 (2.9%), both iPhone 5 and Nokia 1280/1282 at (2.5%), Samsung S III (2.4%), Nokia E5 (2%), Nokia X1 (1.9%), both iPhone 4S and Samsung S4 LTE at (1.7%), Galaxy S Duos (1.5%), iPhone 4 (1.4%), Samsung Note 3 (1.2%), both BlackBerry Bold 9900 (0.8%) and Samsung S4 at (0.8%); and Samsung S5 LTE (0.7%). Without exception, all the feature phones’ market shares such as Nokia X1, E5 and 1280/1282 have declined in Q3 2014.

The report also provides information on the most popular mobile operating systems used in the UAE. The use of Symbian is declining over time and Android was the most commonly used as of Q3-2014. The market share of iOS is steadily increasing while RIM (the operating system for Blackberry) is continuously decreasing.

From 1st July 2014 to 30th September 2014, users of smartphones and fixed Internet services in the UAE visited various application websites. Apple iTunes was by far the most commonly visited, followed by Samsung Apps, Android Applications and Nokia OVI, while Blackberry App came last. The number of visits to BlackBerry and Nokia applications websites has been declining over time while the volume of visits to Apple iTunes and Samsung is progressively increasing.

In terms of social media, UAE smartphone and fixed Internet users made a total of 28 billion visits to social networking websites during the period. Visits to Facebook accounted for 88% of total visits to social networking sites, followed by Twitter with 9% of visits, then LinkedIn, Maktoob and MySpace.

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