Though shoppers in the Middle East are not aware of the company, Unilever; products coming from this global giant is used on a daily basis. The Anglo- Dutch conglomerate sells fast moving consumer goods such as personal care, cleaning, food, and hygiene and nutrition products.
“Today, we have more than 50 per cent of our business in the developing and emerging markets,” says Sanjiv Mehta, the chairman of Unilever North Africa and Middle East. Half the business of the global brand comes from the MENA region and they constitute three quarters of Unilever?s growth.
Following the tremendous performance of the brands (from the company) in the region; Unilever has decided to expand its Lipton Tea Factory based in Jebel Ali which will be the company?s second biggest factory, following the one in UK.