Picture this: 1 billion Facebook users, 500 million on Twitter, 150 million on LinkedIn and 11 million Pinterest users, engaged online than ever before. With increasing number of people on social media networks for more number of hours, large and small businesses are looking towards social media to consolidate their customer base and act as an interactive forum to connect with their customers and share information. The social networking sites act as a source of referral traffic and has become the preferred medium of choice for online marketeers.
Each year, the global technology research company Gartner conducts a social media survey and the results continually show that the top reason for businesses investing in social media is for improving customer relationships.
In a blog post by Adam Sarner, research director at Gartner, he said the survey showed the top reasons for investing in social media are the following:
- Strengthen Relationship with Customer
- Enhance Brand Awareness or Brand Preference
- Share Information and Ideas With Customers, Suppliers and Partners
- Establish Interactive Relationship With Customers
- Increase My Organization’s Revenue Through New Products, Customers
“This is a significant finding for marketing organizations because it shows that the top five reasons for investing in social media for companies are certainly under marketing’s purview,” Mr. Sarner said. “In addition, these specific marketing purposes and use cases can ultimately be connected to an actual business benefit: Revenue from customers.”
“While investments and growth in social marketing is assured during the next two years, the ultimate success of social will depend on how well marketers can accelerate through the inevitable social expectation bust and make social marketing projects more than just “engagement” objectives and then actually tie social activities to clear and measurable business objectives. Far too many companies are still following the hype of ‘social’ and have created or participated in social media without a plan.”
SOCIAL MEDIA STATS FOR BUSINESSES:
The good folks at Socialkia has a very informative Infographic on ‘why you must invest in social media marketing’, with some staggering statistics.
o, does your company have a solid social media business plan? how do you measure the ROI on your social media marketing investments? let us know in the comments!