YallaBanana.com, a popular group-buying site, plans to expand its business in UAE. The platform has been active in the local online market for quite some time. The site developed and maintained by UAE-based Turret Media, has created individual buying site for Dubai and Abu Dhabi. The site garners about 300,000 users in UAE.
The site is a marketing tool for merchants and they target customers by providing huge discounts on daily offers. Unlike other group-buying platforms such as Groupon and Cobone, the site offers daily deals with a guarantee of at least 50% off on most of its deals.
The site is designed to make it more user-friendly with features such as food and drink, health and beauty, entertainment, shopping, family, travel and tourism, and business. The customers can switch tabs according to their preferences. This way the site also builds an active user base on the basis of their preferences. The site aims to increase the customer base with more deals and better choices.
Turret Media is confidence about the success rate as it homegrown company and understands the customer culture of the region. The company is a decade older with offices in Dubai and Abu Dhabi. Apart from the existing customer base, it is also widely used by the regional merchants too.