Zantel and EMS Partner to Launch App Store

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? Etisalat? and the Smartphone company ?EMS? has joined hands to develop a new Mobile Application Store for Blackberry customers. Launching initially in Tanzania where Etisalat operates underneath the name Zantel, the move is a first for Sub Saharan Africa.

The Zantel Blackberry App Store provides features like entertainment, games, Instant Messaging, social networking, news, weather.

Mr. Essa Al Haddad, Group Chief Marketing Officer said ?Zantel was well known in the Tanzanian for providing innovative products and services.?Innovation is of prime importance when we select and develop strategic partnerships?.

?We will be encouraging young Tanzanian developers to design mobile applications that are exciting and engaging for our African customers.?By sharing with them the latest in software development tools will can help grow local talent and provide new commercial opportunities for them.?Al- Haddad added.

Zantel Chief Commercial Officer, My Norman Moyo said ?the Tanzanian and wider African market had a growing demand for BlackBerry applications.It?s never been easier to develop applications for BlackBerry smartphones, and we look forward to seeing the rich catalogue of personal and business apps continue to grow?.

Mr. Babar Khan, EMS CEO stated ?This will be a rich content experience for BlackBerry users. The portal will enable them browse for the apps and ringtones of their choice and download Tanzania-specific content such as the latest relevant news from trusted African publishers?.

Sources: Kippreport, GoogleNews

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