Zomato expands reach in the Middle East with the launch of its Abu Dhabi, Sharjah sections

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A screen grab of Zomato.com’s Abu Dhabi section web page. Image provided.

Zomato, South-Asia’s largest restaurant and nightlife guide, which had entered the Middle East market with its Dubai section last month has now expanded its reach with the launch of its services in Abu Dhabi (zomato.com/abudhabi) and Sharjah (zomato.com/sharjah).

Providing in-depth information on over 6,500 restaurants across the three cities, Zomato has become UAE’s most extensive restaurant discovery platform for anyone looking to eat out or get food delivered. Zomato’s biggest strength is that it provides scanned menus, photos and coordinates for most of the restaurants listed in the three cities. The user, therefore, knows what to expect when he or she enters the restaurant. Users can also explore or search for restaurants in their city through the Zomato app, which is available for free across all major smartphone platforms – WindowsPhone, BlackBerry, iOS, Android and others (zomato.com/mobile).

Zomato is now 4 years old and gets more than 6 million users every month who use Zomato to discover the best places to eat around them. Zomato was founded by Deepinder Goyal and Pankaj Chaddah, both IIT Delhi graduates and ex-Bain employees, in July 2008 for New Delhi. Since then, Zomato has expanded its services to 16 cities in India and UAE covering over 48,000 restaurants. Zomato ventured into the international markets with the launch of their Dubai section last month. The Abu Dhabi and Sharjah launch is in line with Zomato’s plans to further expand into more cities in Middle East and South East Asia by end of 2012.

Albinder Dhindsa, Head of International Expansion, Zomato said: “We launched our Dubai section last month and have received a phenomenal response so far. In a short span of 1 month, we have over 5,000 users visiting Zomato Dubai every day  to decide where to eat out or order from. This response has further strengthened our belief that there is a huge need of Zomato’s services in the entire Middle East and we are looking forward to a successful launch of our Abu Dhabi and Sharjah sections.”

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